The company should be transparent about how it collects, uses, and shares customer data. This includes disclosing any third-party data sharing practices and ensuring that customers have control over their personal information.

The company should obtain explicit and informed consent from customers before collecting or using their personal information. This means providing clear information about the purpose of data collection and giving customers the option to opt-out or revoke their consent at any time.

The company should adhere to all relevant laws and regulations, including data protection laws and marketing guidelines. This includes regularly reviewing and updating its privacy policies and data management practices to ensure compliance.

The company should implement strong data security measures to protect customer data from unauthorized access, theft, or loss. This includes regularly monitoring and updating its security systems and protocols.

The company should take responsibility for its data management practices and be accountable to customers, regulators, and other stakeholders. This includes implementing effective complaint-handling procedures.

The company should engage in ethical marketing practices, such as avoiding misleading or deceptive advertising, respecting customer privacy, and providing accurate and transparent information about its products or services.