Social media advertising is specifically targeted towards users on social media platforms, whereas native advertising is designed to blend in with the surrounding content on any website or platform.

Native advertising is a form of advertising that appears as part of the organic content on a website or platform, while PPC advertising is a model of advertising where advertisers pay each time a user clicks on their ad.

Some popular social media advertising platforms include Facebook, Instagram, Twitter, LinkedIn, Snapchat, and Pinterest.

Some common types of native ads include in-feed ads, recommended articles, sponsored content, and promoted listings.

Metrics such as click-through rate, conversion rate, and cost per acquisition can be used to measure the effectiveness of your PPC advertising campaigns.

Some best practices for social media advertising include defining your target audience, creating compelling ad content, using strong visuals, testing different ad formats, and monitoring and optimizing your campaigns regularly.

To make your native ads stand out, try to create ads that blend in with the surrounding content while still offering something of value to the reader. Use high-quality visuals, attention-grabbing headlines, and clear calls-to-action to encourage engagement and conversions.

Yes, social media advertising can be effective for B2B marketing as it allows you to target specific industries, job titles, and company sizes. Platforms like LinkedIn are particularly useful for B2B advertising.