The Lead Generation Authority serves as an advocate for all ethical lead generation companies, promoting compliance with industry regulations and best practices.
We strive to elevate the standards of the lead generation industry and foster a culture of responsibility and integrity among our members.
Lead generation is the process of attracting potential customers for a product or service through marketing strategies such as PPC, social, and native marketing. These strategies aim to capture the interest of potential customers and guide them towards making a purchase.
Our members are committed to upholding the organisations rules and have pledged to adhere to our standards, ensuring ethical and responsible lead generation practices.
